The Client
The Barre Code, a fitness studio franchise dedicated to uplifting women and strengthening bodies, reached out for help in boosting their Instagram following and engagement on a national scale. Their clients are amazing women who see fitness as a vital part of their overall health, mental well-being, and empowerment journey.
Project Components
Concept Planning and Brainstorming, Social Post Design, Animation
Project Context
Tasked with creating 12 Instagram posts per month, our team strategized and brainstormed topics that covered a variety of health and wellness topics, using relevant search data and client direction to guide us. Once concepts were settled, I designed the posts within the brand’s stringent guidelines. The guardrails and client feedback pushed me to create bold,energetic designs. The animated posts were some of my first forays into After Effects, and the simple yet effective results increased the views per video by an average of 70%.
