The Client
Boat Trailer Supply provides high quality parts to boaters looking to make their own repairs. The folks they aim to serve want parts that are top-notch, focusing on quality rather than just going for the cheapest option.
Project Components
Logo Design, Sitemap Creation, Website Design, Site QA Analysis
Project Context
To get in front of their demographic, I created a logo and brand that would appeal to a masculine audience and feel innately cool. Stark, eye-catching contrast was created within the palette by pairing vibrant seafoam green and black. The background consists of suminagashi marbling textures that add depth and a nautical vibe to the minimalistic interface. Clean, unfussy typography and UX elements helps customers efficiently complete the user path to purchase.
