The Client
Oneupweb is a digital marketing agency that works with businesses across all industries and sends a card each holiday season to thank them for their business and wish them the best for the new year. After sending a more simple card in 2020, we wanted to send a more creative greeting to ring in 2021.
Project Components
Concept Planning and Brainstorming, Art Direction, Art and Prop Curation and Sourcing, Print Design and Pre-Production, Social Post Design
Project Context
The concept for the card is inspired by prosperity and 17th century Dutch still life paintings: tables heavily laden with fruit and cheese, wine, vases and sculptures, beautiful draping fabrics, and flowers. With a message wishing our clients a year of boundless opportunity and abundance, we hid office mascot Teddy as a surprise when the card was opened. I presented the concepts to the executive team, and once selected, started sourcing props to set the scene. Working with our photographers, we set the tablescape using my sketches and plans for the card orientation to capture a wide enough image for the final card. I selected a rich, wine-red color that, along with elegant typography and flourishes, furthered the vintage, festive feeling of the main image. I worked directly with the printer on final production to ensure a solid final product, and also created correlating images to share on Oneupweb’s social channels.
